The extended stay category has long been considered the darling of the hotel industry. Now, a rapidly expanding demand opportunity for the category is adding fuel to a fire that hospitality players thought was burning strong on its own. That fuel is data center projects, which have cropped up across Texas, Virginia and Georgia over the last decade, and more recently have rapidly expanded into new and emerging U.S. markets.
As a form of infrastructure development, data center projects are driving notable extended stay demand nationwide, hospitality industry professionals shared. However, the projects’ lack of permanent workforce also raises questions about the sustainability of that demand...
RSK: Beware, much like gold rush days where boom towns showed up and faltered after the rush was gone.
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- - Volume: 26 - WEEK: 34 Date: 8/18/2026 4:39:53 PM -