I started my career helping my dad manage his rental portfolio in the Chicago suburbs. The business wasn’t easy back then, the tools available to run it were far more limited than what we have today. Even with all of the tools available, getting leases signed is harder than ever. Across the industry, tenant applications have dropped 10% year-over-year.
Yet, many tech-forward property managers are thriving. We analyzed data from more than 1.3 million rental units and, despite lead volume falling to its lowest point since 2018, property managers who use leasing automation are seeing the leads who do come in convert at higher rates than their competitors...
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RSK: Are you ready to try a new way of leasing? Are you a bit hesitant?
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- - Volume: 26 - WEEK: 29 Date: 7/14/2026 9:20:20 PM -