When does AI-enhanced advertising require a disclosure??

Question:

Once the practice changes go into effect on January 1, 2027, when does AI-enhanced advertising require a disclosure?

Answer:

A disclosure is required when technology, including artificial intelligence (AI), is used to add, remove or change elements of a property in a way that creates a false or misleading impression. For example, virtually staging a room, removing permanent features, or depicting renovations that do not exist may require a disclosure. Routine edits that simply improve image quality generally do not require disclosure.

A Change Is Gonna Come

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