Why the metaverse didn’t become retail’s next big thing

Despite predictions it would be a game changer, the metaverse has so far proven to be a niche retail channel.

The advent of the metaverse as a major topic of digital commerce conversation can be traced to October 2021, when Facebook changed its corporate identity to Meta. This reflected the tech giant shifting its focus to the metaverse, a lifelike digital environment consumers use augmented and virtual reality technology to engage with each other and their surroundings, with crossovers into the physical world. 

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RSK: Hard to beat physical touch and feel for retail. A new word for you..."phygital" the cross between physical and digital shopping.