Burger King takes a page from Domino’s, Darden keeps defying odds, and Fat Brands gets a lifeline

On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including Burger King’s new ad campaign, Darden’s impressive sales performance, and Fat Brands’ lifeline in the midst of its bankruptcy proceedings. First up is Burger King, which introduced a new advertisement during the Oscars ceremony that crowned its customers as the new “king." The ad, narrated by president Tom Curtis, acknowledges that Burger King had lost its way over the years and lost sight of what its guests really wanted from the brand. 

The campaign harkens back to Domino’s 2010 campaign in which it claimed that its pizza “sucked.” Curtis and Restaurant Brands International executive chairman J. Patrick Doyle were each with Domino’s at that time and seem to be ripping a page right from its playbook in an attempt to jump-start Burger King’s performance. Sam and Alicia discuss the new campaign and whether they think it could help the chain capture market share from McDonald’s and Wendy’s. Next up is Darden, which reported consolidated same-store sales growth of 4.2% in its most recent quarter. Most impressive was the company’s LongHorn Steakhouse brand, which registered 7.2% same-store sales growth.