Starbucks continues to reimagine in-store experience — and now it`s adding two new elements to the mix.With a goal of reclaiming its “third place” identity by making its stores (or “coffeehouses” as Starbucks calls them) more cozy and inviting, the coffee giant has been rolling out changes that include adding softer seating, more layers and textures, improved acoustics and warmer colors. By the end of 2026, some 1,000 coffeehouses will have been refreshed or “uplifted,” the company said, with more to come in the years ahead.
To support its goal, Starbucks is adding two new elements, including a new, cozy lounge chair that will begin appearing in select uplifted and new locations by the end of 2026...
RSK: Not sure all this subtle background will help but it probably won`t hurt. If you make too many people comfortable, will they buy that second cup of coffee or just lapse on sipping the first one. Raising prices might be another option albeit it, not a popular one.
Ken Notes: A new chair and a new mug, I want to be the guy Starbucks pays to innovate...
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- - Volume: 26 - WEEK: 11 Date: 3/10/2026 1:39:58 PM -