Fast-food chain Wendy`s detailed plans to close 5% to 6% of its U.S. stores and focus on value after sales declined in the fourth quarter.
Same-store sales at Wendy’s nearly 6,000 U.S. locations declined 11.3% during the quarter, largely due to a decline in traffic, QSR reported. The brand’s global sales declined 3.5% last year.
Interim CEO Ken Cook said the company will double down on Project Fresh, its plan to revitalize the brand, close underperforming stores and strengthen its financial position.
“We know that we have a lot of work to do to improve performance,” Cook said during the Friday call...
Interim CEO Ken Cook said the company will double down on Project Fresh, its plan to revitalize the brand, close underperforming stores and strengthen its financial position.
“We know that we have a lot of work to do to improve performance,” Cook said during the Friday call...
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RSK: More bad news for fast food restaurants.
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- - Volume: 26 - WEEK: 9 Date: 2/24/2026 3:45:55 PM -