Casual dining chains are navigating lower alcohol consumption


Casual dining chains are navigating lower alcohol consumption


According to a recent Gallup poll, 54% of American adults said they consume alcohol, which is the lowest percentage in the 90 years of the poll. This decline, especially among Gen Z consumers, should be a cause for concern for casual-dining concepts that generate anywhere between 10% and 30% of their sales from alcoholic beverages, right? 

Not necessarily. What we’re seeing instead is an extension and evolution of beverage platforms — the inclusion of spirits-free options alongside innovative cocktails to serve as a differentiator...


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RSK: I think it`s the type of restaurant where sales of mocktails are increasing . It is definitely a trend, especially where THC infused beverages are served.but alcohol sales have also increased slightly.

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