A complement to Hilton’s acquired Graduate brand, Undergraduate by Hilton would target small college towns in secondary and tertiary markets, Skift reported.
Hilton is reportedly expanding in the lifestyle segment with a new college town-focused brand.
Hilton is preparing to launch Undergraduate by Hilton, a complement to its acquired Graduate brand that would target small college towns, Skift reported Thursday.
When asked about the new brand, a Hilton spokesperson told Hotel Dive that the company “is constantly innovating to meet the needs of our guests. We continue to explore new products and services that will provide the right stay experience for every traveler and stay occasion.” ...
Hilton is preparing to launch Undergraduate by Hilton, a complement to its acquired Graduate brand that would target small college towns, Skift reported Thursday.
When asked about the new brand, a Hilton spokesperson told Hotel Dive that the company “is constantly innovating to meet the needs of our guests. We continue to explore new products and services that will provide the right stay experience for every traveler and stay occasion.” ...
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RSK: Madison might be a bit too large for an Undergraduate, but the concept is good.
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