One U.S. state stands alone in how enthusiastically its residents embrace e-commerce.New Hampshire is the number one state nationwide when it comes to online shopping habits of its residents. Analysis from mobile app developer MobiLoud evaluating the share of a state’s residents who shop online, the likelihood of people making weekly online purchases, and search intensity for online shopping terms gives New Hampshire a near-perfect online shopping obsession score of 99.68.
The Granite State achieved this top rating due to having the highest online shopping adoption (86.33%), as well as strong likelihood of making weekly online purchases (+10.9%) and solid search activity (12,880 searches per 100,000 residents)...
RSK: Surprises me that Wisconsin is #14 on the list.
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- - Volume: 25 - WEEK: 50 Date: 12/9/2025 4:03:20 PM -