The Talent Ripple Effect: Tracking How America’s Fastest-Growing Workforces Are Fueling Coworking Growth

In less than a decade, work as we know it has shifted from a rigid, commute-based routine to a far more fluid model. Coworking has evolved in step with this transformation, reflecting broader shifts in workforce migration, employment patterns, and local economic growth.

In this study, we explore the top 20 U.S. cities where these forces have had the greatest impact between 2020 and 2023. Specifically, we analyzed cities that saw notable increases in their working-age population, employment rate, share of remote workers, along with working-age population inflows. Then, we assessed how coworking markets evolved in these cities in the years that followed (2023-2025).

Key Findings:...

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RSK: Madison ranked 5th in this report. No doubt, our health sciences tech and other high-tech companies.