Forever 21 may open stores in the US, after all


Forever 21 may open stores in the US, after all


Authentic Brands Group, which controls the fast-fashion brand’s IP, said it’s close to a deal. The brand management firm on Wednesday had announced e-commerce and wholesale partnerships.

A day after announcing a trio of partnerships that will operate Forever 21’s wholesale and online retail in the U.S., Authentic Brands Group said that it’s on the verge of opening physical locations here as well.

The brand’s American operating company filed for Chapter 11 earlier this year and is winding down after failing to attract a buyer; that has meant closing all locations. The bankruptcy doesn’t involve operations abroad, and the brand still operates stores and runs pop-up activations in certain international markets...



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RSK: Interesting. I am betting that their new lease rates will be much higher than when they shuttered their stores.

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