Growing at a Kwik Clip

Inside Kwik Trip’s 245,000-square-foot Sweets Bakery, one of the busier facilities at its La Crosse headquarters, the first thing visitors notice is the pleasant aroma. On this day, Long Johns, which are produced at a rate of 264 per minute to satisfy the cravings of Midwestern sweet tooths, roll down a conveyor belt, ready to be plucked by robotic arms and placed in boxes for distribution.

In 2024, more than 23 million Long Johns, including the cream-filled variety (robots also inject the cream), rolled down this line. Yet when it comes to sweet treats, Long Johns aren’t even in Kwik Trip’s top three. The most produced goodies are cookies, at nearly 48 million, and two other doughnut varieties: Glazers at 44.8 million and Dunkers at 44.7 million...

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RSK: Good article on a fantastic company. The only thing missing is their store criteria for site selection.