What Real Estate Gets Wrong About AI


What Real Estate Gets Wrong About AI


The commercial real estate industry has never lacked data. But it has long lacked clarity. And now, amid a wave of AI hype, that gap is widening.

Every property owner today wants to claim they’re using artificial intelligence. Most are not. They’re layering automated workflows on top of disconnected systems and calling it innovation. What looks like a digital strategy is often just a better spreadsheet.

But AI isn’t a dashboard or a plug-in, it’s a discipline—one that demands not just technology, but operational courage. As with any discipline, the real advantage lies in how you practice it...



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RSK: This is why you need AI in your commercial real estate practice or management or ownership.

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- - Volume: 25 - WEEK: 37 Date: 9/9/2025 12:55:31 PM -