Bust out those old 20%-off coupons — Bed Bath & Beyond is back.The formerly ubiquitous home goods brand relaunched its first store in Brentwood, Tennessee, on Friday with a new name: Bed Bath & Beyond Home. Parent company The Brand House Collective converted a store from one of its other brands, Kirkland`s Home, into the new Bed Bath & Beyond Home.
Six more conversions to the Bed Bath & Beyond brand are on tap in the Nashville market, chosen because of their proximity to the corporate headquarters of The Brand House Collective. The company could expand that to 75 more locations nationally through next year, depending on the results of the initial wave, CNBC reported.
The Brand House Collective CEO Amy Sullivan called Bed Bath & Beyond’s relaunch a “powerful addition” to the company’s portfolio and a step forward in its transformation.
All Bed Bath & Beyond stores closed in 2023 after the chain declared bankruptcy. The brand’s intellectual property was purchased by Overstock.com months later, and the company eventually changed its name to Beyond Inc...
RSK: Back to the mortar store...for many. People still like to touch,feel and look at certain goods before the purchase.
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- - Volume: 25 - WEEK: 34 Date: 8/19/2025 12:38:12 PM -