The office isn’t just a space anymore. It’s a strategy to attract talent


The office isn’t just a space anymore. It’s a strategy to attract talent


Post-pandemic, flexible work models were meant to deliver the best of both worlds: freedom and fluidity without losing the spark of in-person collaboration. As the pendulum swings back toward on-site work, companies still need to compete for top-tier talent—notably in tech. But increasingly, they also need to convince those people to come back to the office.

It’s not enough to offer a desk and a decent coffee machine. The office has become something more symbolic: a reason to believe. A space that reflects your company’s intent and identity. That’s why commercial real estate, once just a line item on the P&L, is quietly becoming a talent brand platform...



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RSK: This has become even more critical since the pandemic ended and employers looking to lure the best candidates to the company.

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- - Volume: 25 - WEEK: 32 Date: 8/5/2025 1:51:53 PM -