US hotel performance picks up as summer season begins


US hotel performance picks up as summer season begins


U.S. hotel room demand and revenue per available room made an about-face for the week of June 15-21 with both measures increasing following three weeks of decline.

In similar fashion, TSA screenings over the past week also posted a year-over-year increase following three weeks of declines.

Some of this turnabout stems from a later end date for U.S. schools reported by STR’s School Break Report. Demand increases were even more pronounced in the northern part of the country where summer breaks tend to start later. This further highlights the impact school calendars have on hotel performance trends.

Additionally, the movement of the Juneteenth holiday from Wednesday in 2024 to Thursday this year made for easy comps early in the week and for a stronger weekend. U.S. hotel RevPAR for the week advanced 3.3%, the result of average daily rate up 2% and occupancy rising 0.9 percentage points. This was the first weekly occupancy increase since early May...

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RSK: With the hot summer the Hotels and water parks in Wisconsin Dells are humming, bringing tourist dollars to all businesses.

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- - Volume: 25 - WEEK: 27 Date: 7/1/2025 12:58:30 PM -