Investors and travelers trend towards “healthy” choices for luxury stays
Before it shuttered in 2022, the low-slung, midcentury Bearfoot Inn was an affordable and clothing-optional outpost for gay travelers to Palm Springs, California. Plasticky red loungers on the concrete pool deck faced a slab wall and then the San Jacinto mountains. According to a one-star online review, the proprietors argued with guests over the hot tub.
The new hotel on the site, Terra Palm Springs, opened last month. It’s very different. There are earth-toned rooms, wellness tonics, a Himalayan salt room and a “desert wellness” spa circuit. Nightly rates start at about $400 and could go up to $1,000, according to co-founder Soli Cayetano — making it one of the pricier stays in the desert tourism hotspot...
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RSK: It is definitely a niche, but if you are good at it you will do well.
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- - Volume: 25 - WEEK: 8 Date: 2/18/2025 2:54:24 PM -