2 early trends for 2025 and the potential in breakfast

On this week’s episode of Extra Serving, a podcast from Nation’s Restaurant News, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss two trends that have already made themselves known in the early days of 2025: value menus and beverage innovation. How might these two trends influence the restaurant industry in the year ahead? And how can restaurants put value menus to work for them without getting stuck with discounted prices?...
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RSK: Boy hard to make it with Breakfast. Look at the Egg & I and Short Stack Eatery in Madison....neither could make it after 5 years even though they were popular places. I was on an entrepreneurial sounding board of about 20-25 people when the two ladies (girls back then) came in and gave us a presentation. They were awesome and well prepared except for one major item...I myself couldn`t see how they would make enough money to be satisfied and make the high rent of State Street area work.