Wayfair teams with celebs; to open its first namesake store

Wayfair Inc. is launching a new multimedia brand campaign with Hollywood and social media components as it prepares to open its first Wayfair-branded store.

The digitally native home furnishings giant will open its first-ever Wayfair branded store, which will have a large format, in spring 2024, in Wilmette, Ill. Currently, Wayfair operates two stores under its AllModern banner and two stores under its Joss & Main banner, all measuring 10,000 to 15,000 square feet.

The company`s new brand campaign, "Welcome to the Wayborhood,” includes a refreshed logo, a new jingle, and new celebrity partners....
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RSK: Seems like many of the most successful online only companies eventually open a brick and mortar storefront.