Was the high-traffic Thanksgiving weekend a promise of things to come?

A record number of consumers in search of deals on holiday gifts went shopping in stores and online over the Thanksgiving Day weekend, according to the results of a new survey by the National Retail Federation and Prosper Insights & Analytics.

Seventy-six percent of consumers said they shopped over the past weekend, up from 70 percent in 2021. The actual numbers of those making purchases exceeded NRF’s initial forecast by more than 30 million people.

Stores saw the greatest bump in traffic, welcoming more than 122.7 million shoppers over the weekend, up 17 percent from last year when many stayed home due to COVID-19 concerns. More than 130 million people shopped online, up two percent from last year’s total...
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RSK: Brick N Mortar retail is not dead...nor is online shopping. The two are morphing together to form a new hybrid shopping experience.