Survey: Physical stores dominate impulse purchases

When it comes to making impulse purchases, brick-and-mortar retail — specifically the aisle — trumps online.

Eight in 10 surveyed store shoppers have made an impulse purchase, with 61% having selected an impulse item from the aisle, according to “Retail in Transformation: Impulse,” a survey of in-store and online shoppers from Kantar, which found that the aisle is overwhelmingly the primary in-store location for impulse purchasing. Two-thirds (67%) have bought multiple items when making an impulse purchase...
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RSK: Show this to supposed retail lessee`s to help convince them brick n mortar are a good thing.