The Weird Psychology Of Why You Do So Many Deals In December


The Weird Psychology Of Why You Do So Many Deals In December


Every December, professionals across various sectors of real estate race around, stressed, trying to get those last few contracts signed before the calendar turns over. The fourth quarter, and especially December, almost always sees a surge of deals closed. But why?

The reason behind it lies in the warped logic where economics and psychology meet. And it may be causing you to make bad investments.

The year-end deal surge in real estate is no myth: Over the past five years in Europe, 18% of deals by volume and 16% by count have happened in December, according to Real Capital Analytics. That is more than double the next highest month, which is June.

There is no real rational reason why real estate investment deals should be concentrated in one month — deals should be driven by unique factors relating to buyers and sellers and real estate fundamentals rather than being in any way seasonal....
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RSK: Kind of like how you get so busy right before you go on vacation.

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- - Volume: 9 - WEEK: 53 Date: 12/27/2021 6:21:19 PM -