Why print circulars aren’t dead yet

Let us harken back to a time long, long ago, when “apps” referred only to the mozzarella sticks and potato skins the server brought before the entrée, and the only way you were being tracked was if you were wearing an ankle monitor. In those halcyon days, an essential way that retailers piqued shoppers’ interest in upcoming sales was the weekly advertising circular they inserted into the local newspaper.

Recently, though, print circulars have taken their lumps:...
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RSK: Amen to that...print is still alive and well, although not as robust. I know so many people who see things on their computer and then print reams of paper to read it. I am not one however.

Ken Notes: This is not a circular issue, this is a volume and cost of distribution issue. We are buying less newspapers so stores need to find new ways of reaching the masses. The format is sound if you can get it in the hands of the consumer.