`Heritage Market` Campaign Harks Back to Roots of the World`s Biggest Coffee Chain
The scenes inside Starbucks’ new Heritage Market stores, which the company is rolling out around Seattle, strike a remarkable contrast.
Spread across three existing downtown locations, the stores give a glimpse of what Starbucks sees as its roots — and the touch-and-go mobile ordering the world’s largest coffeehouse chain is embracing. At stake is what the next generation of coffee shops could look like as the ubiquitous retailer is quietly doing nothing less than exploring a new grab-and-go, automation-friendly version of a now-familiar part of American culture...
Spread across three existing downtown locations, the stores give a glimpse of what Starbucks sees as its roots — and the touch-and-go mobile ordering the world’s largest coffeehouse chain is embracing. At stake is what the next generation of coffee shops could look like as the ubiquitous retailer is quietly doing nothing less than exploring a new grab-and-go, automation-friendly version of a now-familiar part of American culture...
RSK: A few things leading to this. Less employees, smaller footprint less occupancy cost and the grab and go pick-up promotion to get more customers in and out during busy times...and oh yes...the safety in keeping Covid transmissions down.
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- - Volume: 10 - WEEK: 31 Date: 7/26/2022 10:24:12 AM -