Like the hybrid Prius, the hybrid event rose to fame, but now faces an uncertain future.In-person events seem to be making a strong comeback among brands and event planners, even with Covid cases rising in certain places. This year’s SXSW, as well as the IAB upfronts and NewFronts, were held as hybrid events.
As in-person events become normalized again, some experts predict the term “hybrid” will fall by the wayside. But that doesn’t mean the option to attend virtually is going anywhere...
RSK: I agree...people are moving back to attending in person, but having it virtual is still a good thing and on demand may be even better.
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- - Volume: 10 - WEEK: 24 Date: 6/7/2022 8:31:10 AM -