Study: Consumers prefer shopping in-store

More than half of all U.S. consumers would rather shop in-store than by any other method.

That’s according to new  research from customer engagement specialist Emarsys, which found that 54% of consumers prefer bricks-and-mortar retail to any other channel, with more than twice as many preferring it to shopping via a mobile phone (21%) or via laptops/computers (18%)...

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RSK: I think it depends on what you are shopping for. For me clothing is a yes. If I am buying things that do not need to be tried on or physically handled, like the many supplements and vitamins I purchase, online is just easier.