First Look: Petco opens new, experiential Reddy store concept in NYC

Petco Health and Wellness Company has debuted its first-ever store devoted to a single exclusive brand — and to one animal.

The retailer has opened Reddy, the first freestanding retail location for Petco’s premium owned-brand for dogs, Reddy.  Located in Manhattan’s Soho district, the store is designed to offer an elevated shopping experience with curated Reddy merchandise and an array of exclusive, pet-centric experiences. Launched in 2018, Reddy has became one of Petco`s most popular brands, particularly among millennial urban consumers, according to the company.

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RSK: Might see one of these in Madison but bet it is pricey....but fun to shop. I like the idea of trying things on your dog to see if it fits etc.