Macy`s and Victoria`s Secret owner are abandoning the dying American mall in a bid to boost sales
Macy`s and L Brands are retreating from the American mall.

In first-quarter earnings commentary this week, the two retailers discussed plans to focus on more off-mall locations.

Macy`s is "continuing to test and expand" its presence away from malls, CEO Jeff Gennette said on a call with investors on Tuesday.  The company is opening five new locations away from sprawling malls, including Market by Macy`s, its trendy concept store.  ...

  • Macy`s and L Brands discussed plans to pivot to more off-mall stores in earnings commentary this week.

  • Macy`s has been closing unprofitable mall-based stores and testing new storefronts away from malls, such as Market by Macy`s.

  • L Brands said Wednesday that around 47% of its Bath & Body Works stores are now located outside of malls.
   ...more

RSK: Great video at the end of the article on "The Rise & Fall of The Great American Mall"



- - Volume: 9 - WEEK: 22 Date: 5/25/2021 6:22:17 AM -