Dick’s Sporting Goods has gone experiential.
The nation’s largest sporting goods retailer will debut a new concept, called Dick’s House of Sport, at Eastview Mall, in the Rochester suburb of Victor, New York, on April 9. Described as a place to “connect and play,” the 100,000-sq.-ft. store offers customers a hands-on shopping experience and features a rock-climbing wall, a high-tech batting cage and a 17,000-sq.-ft. outdoor turf field and running track where Dick’s will host sports events. The field will be open year-round for customers to use and will boast an ice-skating rink in the winter....