Target Bets On Small City Stores Despite People Fleeing To The Suburbs

Coronavirus may have driven people to move out of dense urban markets like New York, but don’t expect Target to say goodbye to cities.

“We remain really bullish on the small-format stores and the opportunity in front of us there,” said Target’s chief operating officer John Mulligan on a conference call Wednesday, when the retailer reported a 21% jump in third-quarter comparable sales. “Dense urban neighborhoods have continued to perform very well.”

Even though college campus or employment center locations have underperformed as Covid-19 led to school and office closings, Target still “sees great opportunities across all the different trade areas,” he said....
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RSK: Not everyone is or can flee the "city" and those that probably are do not shop Target that much anyway. I, for one, applaud Target for sticking with their market.