Pop-ups offer potential lifeline to luxury streets

Hesitancy on short-term leases fades for landlords filling vacancies

Madison Avenue is known for high-end shops and advertising agencies, not pop-up retail.

But as the saying goes, any port in a pandemic.

The business improvement district for the famous corridor, which hosted a modest eight pop-ups last year, has now created a template for short-term licenses.

RSK: I think mall owners have to go with anything that puts cash in their pocket and brings people into the mall...

- - Volume: 8 - WEEK: 46 Date: 11/10/2020 8:43:11 AM -