Zillow launches brokerage to boost iBuying

Salaried agents will represent listings giant on cash offers

For years, Zillow denied it had plans to become a brokerage. But the listings giant is doing just that, in a move it says will streamline its iBuying operation.

Starting in January 2021, the company said salaried agents will work with sellers who want cash offers for their homes through Zillow Offers. In those transactions, Zillow Homes will be the broker of record, the company said. To start, Zillow agents will work with homeowners in Atlanta, Phoenix and Tucson, with plans to expand the service to other markets later next year...

RSK: Saw this coming unless you live under a rock. They will do the cherry picking deals of cash only and little or no contingencies.

Heather Ewing: Exactly! Similar to the Retail category with the internet, provide an “experience” to create and service clients.

- - Volume: 8 - WEEK: 40 Date: 9/29/2020 8:26:56 AM -