DSW expands unlikely in-store, digital partnership with Hy-Vee

Designer Brands Inc., parent of DSW Designer Shoe Warehouse, is moving forward with its “shop-in-shop” pilot with Hy-Vee.

DSW will open in-store shops at six Hy-Vee supermarkets by Friday, Oct. 2, with additional locations expected to open in 2021. The footwear retailer and Midwestern grocer kicked off their partnership in April 2020 by displaying top-selling DSW footwear products in a pallet format in more than 120 Hy-Vee stores...
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RSK: I must say if the shoe fits...wear it. But I saw this at the Hy-Vee on Whitney Way in Madison and thought "what an odd idea"? But it is working and they will be expanding this in the Midwest. For some reason, people feel safe in grocery stores and will even try on shoes. Is that safe?

Heather Ewing: We ladies love shoes…they always fit! Another unique concept is CVS’s HealthHub coming to the market in 2021 which includes monitoring chronic diseases and a community room that can be used for yoga. Namaste.