Decathlon turns stores into fulfillment centers
The world’s largest sporting goods retailer is keeping its U.S. stores in the game during the COVID-19 pandemic.

Based in France, Decathlon operates three U.S. brick-and-mortar stores in the Bay Area of California. After closing its stores in the wake of the COVID-19 health crisis, Decathlon saw a spike in its e-commerce business as more consumers shopped for sports equipment and apparel for at-home use. However, production disruptions in China put a strain on warehouse supply, while its stores in the U.S. were filled with unsold merchandise....
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RSK: This makes so much sense. The major reason people do not like to purchase clothing on line is the "does it fit" factor. SO order on line. Then go to the store and see if it fits or works for you. Means less time in the actual store with other people...reduced Covid risk. More of this will happen I m sure.



- - Volume: 8 - WEEK: 24 Date: 6/9/2020 8:54:20 AM -