Review
- Macy`s is expanding its off-price stores Macy`s Backstage and Bloomingdale`s The Outlet as part of a three-year revitalization plan announced on February 4.
- According
to the plan, the department store will roll out 50 Backstage locations
within existing Macy`s stores and open seven new standalone locations in
2020.
- Macy`s Backstage has a separate buying team, but it also sells overstock from the full-price stores.
- We
went to a New York City Macy`s Backstage store and found that the
majority of items on sale were from lesser-known labels, but in large
quantities and with steep discounts.
- Though it`s not the ideal
place to hunt for deals from big-name and designer brands, it certainly
targets a large group of shoppers by offering a storeful of quality
goods with super-affordable pricing.
Struggling against the retail apocalypse, America`s biggest department-store chain is banking on its off-price sister store to save it.
On February 4, Macy`s announced a three-year revitalization plan in hopes of turning the tide against slumping sales. While the retailer seeks to close 125 of its underperforming stores over the next three years, it also plans to roll out 50 Backstage stores within existing Macy`s locations and open seven standalone venues in 2020...
RSK: Macy`s giving a different type of look to offset the on-0line phenome. But it just isn`t on-line that is hurting brick and mortar retail.
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- - Volume: 8 - WEEK: 8 Date: 2/18/2020 8:37:13 AM -