Clicks-to-bricks retailers quadrupled in SoCal over last four years

Rising costs and competition in the online marketplace, exacerbated by supply chain limitations, have unleashed waves of e-coms seeking out space in retail centers in Southern California.

A study from CBRE discovered that the number of online retailers leasing retail space in Los Angeles and Orange County increased by 367% in the past four years. The global retail services company counted e-coms occupying 167 storefronts (“click-and-mortar” stores) and 76 pop-ups in the region.

CBRE posits that expansion-minded e-tailers have found that physical stores are powerful generators of brand awareness and customer loyalty. Physical stores also tend to reduce strains on the supply chain by having products readily available in-store for online order fulfillment and pickup...

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RSK: Well, this is a breath of fresh air from all the doom and gloom for Brick n Mortar retail.

Ken Notes:This is and will be about density. Brick and mortar will require exponentially higher traffic to pay the rent and staffing costs with the thinner margins created by the internet. Think overhead vs. delivery and you get the numbers to work with...