Waiting For Boomers, Some Developers Shift To Target `Active Adults`

The senior housing industry may have begun preparing for the onslaught of baby boomer demand too early, and some developers now appear to be shifting their strategy.

With the oldest baby boomers — those born in 1946 — turning 74 this year, and people increasingly pushing back the age at which they enter senior housing, developers are beginning to target a younger demographic, the "active adult" segment of the market...

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RSK: Boomers are aging but at a slower pace. 70 is the new 60 and 80 the new 70. Markets will need to adapt to their needs and wants...

Ken Notes: Attention developers, you are "talkin bout my generation" and we are not going to grandmas or even dads retirement home. We want to age in place and die listening to the Who live...