Broker Confidential: 5 Reasons Duke Long’s Online #CRE Utopia May Never Happen.

Yhis is the second “Broker Confidential” article. What is a Broker Confidential article? It’s me allowing any broker to write and say whatever they want to the entire #CRE world and do in anonymously. It’s unedited and unfiltered and sure to cause a bit of provocation. Enjoy. -Duke Long

So far, my company has worked with 1,000 different requirements for flex space. What follows are our learnings about why Duke’s predictions from 2014 have not yet come true in CRE.

• Reason one: CRE transactions are often made with the needs of more than one individual in mind.
  
  
• Reason two: Comparative CRE data is still opaque online. This creates friction, and friction kills transactions.
  
  
• Reason three: Trust is low between Landlords and Tenants. The proof? Both sides expect negotiation.
  
  
• Reason four: There are few concepts of a trial period, or a “return” policy in CRE.

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RSK: Gotta love the Dukester.