Malls may be dying, but the retail Santa business is still thriving, and some retirees are becoming stars
  • The role of the modern mall Santa is evolving as rapidly as the retail landscape itself.
  • Today`s professional Santas are expanding to alternative retail spaces that go beyond just the mall, while seeking out ways to supplement their unique talents through Hollywood acting gigs and entrepreneurial ventures.

  • "I enjoyed working in the mall, but I wanted to do different kinds of work," Santa Ed Taylor told Business Insider. "There were a lot of times where it was slow and not a lot of foot traffic and that was kind of boring to me."
RSK: Yes Virginia, there is a Santa Claus...but read to the end because it is a bit touching.

- - Volume: 7 - WEEK: 49 Date: 12/3/2019 8:24:28 AM -