First Look: Eight things to know about Starbucks’s massive new store in Chicago

Starbucks Coffee Company is opening its largest location ever, a 35,000-sq.-ft. location in Chicago, on Friday. 

The new Starbucks Reserve Roastery, housed inside Crate & Barrel’s former flagship on Michigan Avenue, marks the company’s sixth location of its upscale roastery format, an experiential concept that specializes in premium small-batch roasting coffees. Designed to celebrate the company’s heritage, the roasting and craft of coffee and the locale, the five-floor Chicago outpost boasts three coffee bars, a cocktail bar and a bakery and cafe.

“The design of the Chicago Roastery was inspired by the iconic Chicago landmark, and the city itself,” said Jill Enomoto, VP of Roastery design & concept for Starbucks. “We embraced the building’s natural light, married it with shades of classic Starbucks greens and intentionally wove in design features to encourage customer exploration and highlight the love and respect we have for coffee.”

Here are eight things to know about the new Roastery...

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RSK: Wow! Yet another reason to visit Chicago and Michigan Avenue.

Ken Notes: It is about destination retail, I want to go here and I am in Madison!



- - Volume: 7 - WEEK: 47 Date: 11/19/2019 9:21:55 AM -