Gen Z shoppers grew up online but don’t like to shop there. This holiday, they’ll be at the mall
Key Points
  • Generation Z shoppers, age 22 and below, are less likely than millennials and Generation X to shop online, according to a survey from The NPD Group.

  • These young shoppers don’t have credit cards or as many funds, and they enjoy the experience of shopping with others.

  • More than 20% of millennials will start holiday shopping on Black Friday, while the majority of baby boomers plan to begin holiday shopping before Thanksgiving.

Generation Z may be the first generation to have grown up with cellphones and laptops, but that doesn’t mean they’ll do their holiday shopping online.

The young generation is less likely than millennials and Generation X to shop online, according to a report from The NPD Group based on online surveys of 3,485 consumers in September...

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RSK: I think the last lines sum this phenom up perfectly "The younger crowd has the energy and wants the excitement of being with the crowd. they want to be part of the action because they are the action"



- - Volume: 7 - WEEK: 47 Date: 11/19/2019 9:28:25 AM -