Four years ago public-relations executive Gillian Small set up shop at a WeWork near Penn Station, in a 40-square-foot office with a table that folded up into the wall. Tenants
were offered painting classes, free breakfast on Mondays, tacos on
Thursdays, and on Friday nights Small and her husband enjoyed free draft beer in the common area.
“It was like having a date without going out,” she said.
Best of all was the price, an
oh-so-right $750 a month, although Small paid that amount only three
times during her five-month stay thanks to a 20% introductory discount. WeWork didn’t even mind if she brought her Cavalier King Charles spaniel, Clover, to the office...