What Is Oyo? Behind SoftBank’s Latest High-Growth, High-Valuation Bet

This Softbank-backed company has a wild valuation. Sky-high growth. Potential to disrupt an entire industry. And no profits in sight.

No, we`re not talking about WeWork. Meet Oyo. The hotel startup—based in India—renovates existing buildings and upgrades services to meet a set of uniform standards that has made it a global leader in the hospitality market. And it doubled its valuation to $10 billion after the company announced last week it is raising $1.5 billion in capital to expand its presence in foreign markets, including the U.S. and the U.K, according to a company statement.

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RSK: After the WeWork debacle, this one will be very closely watched.

Ken Notes: If I had stock or investment in Soft bank I would be running for the hills...