- WeWork paid its own CEO, Adam Neumann, just shy of $6 million for use of the word "We."
- Neumann owned the trademark through a private company, which then sold the trademark use to WeWork.
- In
WeWork`s latest filing with the Securities and Exchange Commission, the
company said it had retrieved the money it paid to Neumann for the
trademark and had retained use of rights to the "we" branding.
- It did as much "at Adam`s direction," the filing said.
When WeWork filed to go public this summer, we learned an incredible detail about its cofounder Adam Neumann: He was paid a whopping $5.9 million by the company he runs for use of the word "we."
The logic was laid out as such: Ahead of its initial-public-offering filing, WeWork reorganized and rebranded as The We Company. To rebrand itself around the word "We," the company paid its own CEO nearly $6 million for trademark rights...
RSK: Something is not right here...you get the same feeling?
Ken Notes: I will sell WisconsinDevelopment.com for less that a million and Ralph may let Cirex go for about that. We may need an IPO of our own...
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- - Volume: 7 - WEEK: 37 Date: 9/10/2019 6:39:23 AM -