Millennials Care Most About Green Features In Their Apartments — Some Are Willing To Pay More For Them

Among U.S. demographic groups, millennials care the most about having sustainable features in the apartments they rent, and even say they are willing to pay more for such green features, according to a new report by multifamily developer AMLI Residential.

Millennials reported feeling particularly concerned about climate change and expressed a heightened desire to solve environmental problems, followed by Gen X, Gen Z and lastly baby boomers, according to the company`s third annual Sustainable Living Index, a survey of more than 3,500 AMLI apartment residents. ..

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RSK: Yes, they are willing to pay more, but not more than $100/mo and that will not cover or amortize the costs of the "Green" they want.