Novelty Or Next Trend? Google Venture-Backed Kitchen United Looks To Open 400 Ghost Kitchens Nationwide

On a recent day this summer, Dana Hathaitham stood in the middle of Kitchen United’s Pasadena location and watched the action unfold.  

Delivery drivers carrying satchels with Grubhub written on the sides walked in and out of the kitchen to pick up food. A group of people — a combination of local office workers and families — waited in line to place their orders at one of the four computer kiosks. An expediter fetched food and shouted out the names of those waiting for their pickup orders.

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RSK: Not sure if Ghost Kitchen 2.0 is going to make it but the concept is starting to take hold. It just might but thinking it will be 2.5 or 3.0 that finally makes it.