Amazon can’t save Realogy, analysts say

Realogy CEO Ryan Schneider believes Amazon partnership will help grow business; analysts question its viability

UPDATE, Wednesday, July 25, 11:00 a.m.: After months of damning headlines, Realogy chief Ryan Schneider finally has something positive to talk about.

The firm’s blockbuster partnership with Amazon, announced Tuesday, sent the ailing conglomerate’s stock price up a whopping 19 percent. But Jeff Bezos isn’t the white knight that can save the massive brokerage from its many woes, industry insiders say.

Realogy is covering the costs for the new program, “TurnKey,” which offers homebuyers access to its agents in 15 U.S. cities and up to $5,000 in Amazon home services and products if they close. In exchange, Realogy would benefit by the leads generated through its partnership with the ubiquitous e-retailer...