Eat In? Crate And Barrel Opens Restaurant In A Store

As experiential retailing takes deeper root, Crate and Barrel is testing a concept not often found in standard stores: a full-service restaurant sporting, naturally, Crate and Barrel items.

The Table at Crate, the restaurant now open at the Crate and Barrel at the Oakbrook Center in Oak Brook, Illinois, is a collaboration between the home furnishings retailer and Cornerstone Restaurant Group. Besides encouraging customers to linger in the store, the restaurant run by chef Bill Kim showcases the latest Crate and Barrel products.

The restaurant offers two levels of indoor and outdoor seating. Having a restaurant will help the store drive more traffic and also create a higher level of loyalty by offering such an experience, Crate and Barrel CEO Neela Montgomery told Bloomberg.