WeWork Wants to Become a Landlord


WeWork Wants to Become a Landlord


WeWork is creating its own $2.9 billion investment fund called ARK to buy stakes in buildings where it will be a major tenant, Bloomberg Businessweek reports. That could explain the cutbacks to our floor’s beer selection.

The two-pronged investor pitch

  1. WeWork has good vibes and a strong brand. The CIO of ARK investor Ivanhoé Cambridge told Bloomberg, “People actually want to be in the office…sooner rather than later, a WeWork-branded building will be attracting other tenants the same way you will never have a vacant space next to an Apple Store.”

  2. Buildings will become more valuable when they have WeWork as a tenant. If good vibes and thirsty succulents won over tech investors, a focus on curb appeal is WeWork’s play to recruit real estate investors...
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RSK: Investing in yourself. Could be good or could be a double whammy. Could be why they pulled the beer selection back to 1?

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- - Volume: 7 - WEEK: 21 Date: 5/21/2019 7:10:59 AM -